Superbowl Sunday

I am not a big professional sports fan.  Growing up, I did not live in a major sports market, and I was more into individual sports than team activities.  I also have a hard time caring too much about greatly rewarded people playing kids’ games, and the players move around so much that it is hard to generate much loyalty, at least for me.

That said, like another billion or so people, Mrs. Hound and I watched the Superbowl yesterday.  Before the game, we stopped by the Ice House  bar in lower downtown for a beer.  As we sat at the bar watching people drift in for the game, the Mrs. made an interesting observation.  With the fracturing of media — 100+ cable stations, dozens of news outlets, and so on — there are few things that bring the whole country together at one time and “place,” and the Superbowl is one of them.  It is cool to think about all of the people around the country all experiencing the same moment.  Great sporting events are perhaps the only thing that does that on a regular basis.

Highpoints:

1) The game.  As Superbowls go, this was a pretty good game.

2) The Chrysler 200 commercial.  It was one of the best commercials I have ever seen, and was perfectly suited to Chrysler’s attempt to rise from the ashes.  It managed to be inspiring while pitching a Chrysler and the city of Detroit of all things.

3) Slash & Fergie.  Sweet Child o’ Mine is a great song, and she did a passable try at it. 

Neutral:

1) Christina Aguilera messed up the Star Spangled Banner.  Meh.  Maybe she should have spent more time worrying about the words than that warbly extended note crap R&B singers spend all their time with, but it’s a tough song and an intimidating stage.  She wasn’t trying to be disrespectful and we should all cut her some slack.

2) The Black Eyed Peas.  The half-time show is always pretty ridiculous, but they did a pretty good job once they got rolling.  I really liked the fact that they were actually singing instead of lip synching.  That was unexpected.

Lowpoints:

1) The Budweiser Clydesdale commercial.  Budweiser has some great commercials, and the one featuring the Clydesdales is often one of the best.  Not this year.  Instead, we got a cast of characters in an old west bar breaking out into an Elton John song when the horse-drawn beer truck arrives.  Pathetic.

2) Groupon.com.  They managed to use the plight of the Tibetan people to launch into an ad for how incredibly self-absorbed people in the U.S. can get discounts on Tibetan food or something.  Worse than pathetic.

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Published in: on February 7, 2011 at 10:39 am  Leave a Comment  

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