Market Owners Fail To Understand Market Forces, Comedy Ensues

Six months ago, and with no prior cooking or retail food experience, Michael Otto bought a neighborhood market ib Boston’s South End.  He re-named it Don Otto’s Market and gave it the mission of shifting “people’s thinking about what food should cost, especially non-manufactured, non-processed foods.”  In other words, he wanted to convince people that they should buy his really expensive locally-sourced specialty items instead of the cheaper stuff they can get everywhere else.

Six months later, the Boston Herald headline tells us how that worked out: “Owner of closed South End food market blames customers.”  According to a message posted by the manager (who is engaged to Mr. Otto), “People don’t understand their purchases make a difference, and that by buying something that wasn’t exactly what you want, it gets you closer to what you want. It’s an investment.”  Not a very good one, it appears.

It aseems that the rubes of Boston’s South End were too busy bitterly clinging to their cheap jars of Cheez Whiz to understand what great things Don Otto’s had to offer them:

“In some parts of the world people are accustomed to spending a higher percentage of their income on food, but in America we suffer from sticker shock because of Wal-Mart and other discount vendors,” reads Don Otto’s online farewell. “The reality is we pay for what we eat. Some are informed enough to know what that statement means. For those that don’t, I am not going to elaborate.”

We don’t need further elaboration, dear.  You are fortunate to no longer have to serve the great unwashed who don’t understand how much you wanted to elevate their consciousness.  And cheese prices.

Via Hot Air.

Published in: on November 12, 2010 at 1:17 pm  Leave a Comment  

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